My story so far
As well as being The Parenting Copywriter, I'm also a wife, a
mum, an author and a former primary school teacher. These
life experiences led to me specialising in writing copy for baby,
parenting and educational brands and businesses.
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I have a B.A. (Hons) degree in English and Education. Having spent
years teaching children to write creatively, I started to enjoy writing for
myself again.​​​
The birth of a baby, a book and a business
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After the birth of my son, I had a book published, 'Baby Daze' which reflects the first 9 months of parenting a new born. It was recommended in 'Mother & Baby magazine's '3 of the best funny books' feature and it's sold over 1,100 copies. This led to doing talks at Mamas & Papas, Mothercare and the launch event of Baby Week Leeds and also writing articles on various aspects of parenting. As well as parents and expectant parents, my audience reach has included maternity professionals, medical professionals and councillors. ​​
Realising that I wanted to use my writing skills more, I trained as a copywriter. My focus is on providing copy for businesses, whose prospective clients are parents - whether at the pregnancy and birth stage, toddler years, pre-school or the school years.
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As an experienced copywriter, I'm used to working with a range of clients. My background makes me ideally placed to write copy that will engage parents, but I've also written for many coaches, a financial advisor, an event planner and a feather hat pin designer.
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As a published author, I've written my own copy for marketing and promoting my book, 'Baby Daze, securing an order of 680 copies from one company, as well as engaging media interest with my pitches. This experience has served me well in helping my clients with their marketing; writing press pitches and press release statements for them, which have led to them securing local and national press opportunities in newspapers and magazines, on the radio and on television.
I'm reliable and known for my attention to detail, my passion for projects and throwing myself 100% into achieving goals. I pride myself on the personal touch and I love working with the people behind the business ideas, helping them to connect with the families who need their products and services the most. ​
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"I highly recommend Sarah, The Parenting Copywriter. She's as enthusiastic about your business as you are. She really listens to you and then works absolute wonders with the written word."
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Janine McDonald​​​
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