About me
I'm Sarah, The Parenting Copywriter, a wife, a mum, the author of 'Baby Daze' and a former primary
school teacher (with a BA Hons in English and Education).
As The Parenting Copywriter, I love helping business owners
to feel clear and confident with their messaging, seeing the lightbulb
moments happen for them and the positive change that creates in their
business.
When I retrained as a copywriter, my life experiences led to
specialising in writing copy for baby, parenting and educational brands
and businesses, as helping families is where my passion lies.
I've always wanted to help others to feel valued, confident, heard and understood. As a child, I encountered a lot of negativity and my educational journey was challenging. I was recently diagnosed with autism and ADHD, which explains a lot about those challenges, but it also explains my attention to detail and my hyperfocus on projects I'm passionate about. I went on to achieve my degree in English and Education and my teaching qualification. It was my experiences in my early years, including helping a non-verbal child in my class, that led to my desire to become a teacher and to support other children and families.
My love of words has also always been a big part of my life. As a child, I used to love escaping into a book and being transported into different worlds through stories. Through engaging and identifying with the characters, I learned a lot about myself too and it was validating. I still love the power of stories in my work now, as a copywriter and coach. Sharing our stories openly and honestly helps our clients to relate to us, especially as service providers. I find hearing stories of others overcoming hurdles inspiring and motivating.
The birth of a baby, a book and a business
I
Parenting changes most of us and the birth of my son definitely led to some unexpected events and life changes.
While up for the 3am feeds, in the quiet, calm, dimly lit living room, my brain had time and space to process my new mum journey. Those thoughts came out in short, light-hearted, rhyming poems, which led to my book, 'Baby Daze', after friends and family suggested getting them published. 'Baby Daze' was recommended in 'Mother & Baby' magazine's '3 of the best funny books' feature and it's sold over 1,300 copies. This led to doing talks at Mamas & Papas, Mothercare and the launch event of Baby Week Leeds and also writing articles on various aspects of parenting. I learned a lot about sales and marketing during this time, writing my own press pitches and press releases too.
In 2020 (having felt trapped as a teacher in an education system that was no longer supporting children or families, or allowing me to do so) being furloughed during lockdown opened up an opportunity for me to retrain as a copywriter. Niching as The Parenting Copywriter and being a copy coach too, helps me to use my vast experience of communicating with parents and my teaching skills, to help business owners to support parents and families. I love helping people to connect and to feel connected and that's why I created the Parenting Business Connections networking membership too, for small business owners who work with parents.
I pride myself on the personal touch and I love working with the people behind the business ideas, helping them to connect with the families who need their services and products the most.
Book a free discovery call if you'd like to know more about how I can help you to reach a wider parent audience through your story.
"I highly recommend Sarah, The Parenting Copywriter. She's as enthusiastic about your business as you are. She really listens to you and then works absolute wonders with the written word."
Janine McDonald
