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Ideal client or ideal clients - how specific do we need to be about our target audience?
In my experience, small business owners tend to hang out in 3 different camps, regarding the ideal client debate: Camp 1 - the people who...

Sarah Davis
May 4, 20243 min read
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How to create and grow an engaged Facebook community
Although a Facebook group can be a huge asset to small business owners, it requires time, energy, a clear purpose and a lot of motivation.

Sarah Davis
Apr 13, 20245 min read
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Why is it that we sometimes struggle to write our own copy?
Why, as small business owners, we may struggle to write our own copy and how talking about ourselves can be key in getting new clients.

Sarah Davis
Feb 14, 20233 min read
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