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  • Writer's pictureSarah Davis

The Birth of a Baby, a Book and a Business

Updated: Apr 27

I didn't set out to write a book. When I was up for the 3am feeds, enjoying the peace and quiet and the precious time with my baby son, writing a book, couldn't have been further from my conscious mind. However, my subconscious obviously had other ideas!

I never envisaged that a book written by me would be on the shelves of Waterstones and winging its way across the UK and overseas to hundreds of new mums - but that’s exactly what happened! To date, it has sold over 1,100 copies.

A burst of creativity

When Matthew was around 4 months old, I was breastfeeding as usual, when a poem popped into my head out of nowhere! A rhyming one at that! When I put Matthew back down to sleep, I wrote it down and the next morning I showed my husband. The funny thing was, this kept happening and by the time my son was 8 months old and I’d stopped breastfeeding, I'd got 40 poems! Most were written in a light-hearted, rhyming style, but all of them reflected my feelings and experiences as a new mum – from the first scan, to the end of maternity leave – with everything in between!

(Me, with Matthew)

I’d been a primary school teacher for years, enjoying teaching children creative writing, (including poetry) as part of my job. I’d written an occasional poem to support a Literacy lesson, but only a handful – nothing like this before – or since, actually! Looking back, I put it down to hormones, the peace and quiet and the emotional intensity of being a new mum. I think it was my brain’s way of coping with the rollercoaster that being a new mum brings.

Getting published

I kept all of the poems in a folder, planning to share them with Matthew, when he was older. I showed family and friends, who suggested getting the poems published, as other mums might like to read them. I looked into it, but to be honest, my approach was a bit hit & miss, as my focus was on being mum to my baby boy. I put the poems away for another few years.

When Matthew started school, I was reading a book written by a mum, which prompted me to think about the poems again. I got the folder out, did a bit of an edit and started to properly research publishing options. I got offers from publishers and in 2018, my book, ‘Baby Daze,’ came out, published by The Book Guild.

Seeing my book in a high street bookshop was amazing!

Learning the skills of marketing and promotion

My publisher did the initial marketing. Soon after ‘Baby Daze’ came out, it was recommended in ‘Mother & Baby’ magazine’s ‘3 of the best funny books’ feature and very quickly I was invited to do interviews for radio and newspapers. It was very exciting, but speaking live on BBC radio stations was a whole new experience. I have to admit, that despite sounding extremely confident when interviewed live in the studio of BBC Radio Leeds, inside, I was shaking like a leaf!! From then on, I learnt to step outside of my comfort zone and do lots of my own marketing and promotion. I did talks for expectant parents at events at Mamas & Papas and Mothercare about my experiences as a breastfeeding mum, offering practical tips and advice, to go alongside the advice of the maternity professionals that were present. I spoke to a large audience of councillors, maternity professionals and parents, at the launch event of Baby Week Leeds.

Speaking at expectant parents' events

Encouraging new mums to open up about their feelings

The feedback I was getting from new mums was that the poems were reassuring and helpful. I began to use the poems at mums’ groups, as a prompt to get new mums to talk about their own feelings and emotions. In relating to the short, light-hearted poems, it enabled them to speak with honesty about their real feelings. One particular mum, said that it helped her to normalise difficult feelings in a way that other mums and babies’ groups didn’t.

My son’s reaction to the book

Matthew loves having a book inspired by and dedicated to him. This photo was taken for an article in a national magazine.

He asked if he could take 'Baby Daze' in for ‘Show & Tell’ at school, when it first came out.

One of the poems he read was this one, which went down well with his Year 1 friends!

Nappy Days

Oh my goodness he’s not happy

He has got a filthy nappy!

He just let out such a trump

The explosion made me jump!

Catapulted him off my knee

Hardly dared to look and see!

It’s on his back and legs as well

I can’t describe the awful smell!

I had better make it snappy

His feet are getting in the nappy!

I’m worried about his poorly tum

Don’t want to seem a fussy mum!

But it has given me a fright

I want to check that he’s alright.

Doctor said that this much poo

Is common – “It’s what babies do!”

(from 'Baby Daze,' by Sarah Davis)

My Lightbulb Moment

I loved the connections I made with new parents and within the baby industry. Combined with the enjoyment I’d got from writing articles, guest posts and press pitches related to my book, I wanted to take things further. When I came across someone offering a copywriting training course, with mentorship, everything fell into place! I completed the course and launched my business as The Parenting Copywriter!

Working with baby, parenting and educational brands and businesses, I provide copy for websites, landing pages, press release statements, blog posts and more. I use my skills of writing for a parent audience and my knowledge of promotion and marketing, to help small business owners to attract clients who are parents. I also coach people to write their own business copy.

I love my job as The Parenting Copywriter and I also run an engaged Facebook group, with an online networking membership, for people whose ideal clients are parents.

Who knew that being up for the 3am feeds would lead to this?

The 2nd edition of 'Baby Daze' came out in October 2022, published by Malba Books


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