Client: "I felt empowered to write as 'me' rather than the former chartered engineer used to writing factual (dare I say 'boring') reports"

As a copywriter, I come across many small business owners whose copy just isn’t working for them. They may not be ready to hire a...

Why, as small business owners, we may struggle to write our own copy and how talking about ourselves can be key in getting new clients.

When I tell people that I’m a copywriter, I’m often met with a blank expression, or questioned about what a copywriter is. Other people...