In my experience, small business owners tend to hang out in 3 different camps, regarding the ideal client debate: Camp 1 - the people who...

Client: "I felt empowered to write as 'me' rather than the former chartered engineer used to writing factual (dare I say 'boring') reports"

When I tell people that I’m a copywriter, I’m often met with a blank expression, or questioned about what a copywriter is. Other people...