Sarah Davis May 43 minIdeal client or ideal clients - how specific do we need to be about our target audience?In my experience, small business owners tend to hang out in 3 different camps, regarding the ideal client debate: Camp 1 - the people who...
Sarah Davis Apr 283 minDoes your personality come through in your website copy? Why sharing your story with your potential clients matters. Client: "I felt empowered to write as 'me' rather than the former chartered engineer used to writing factual (dare I say 'boring') reports"
Sarah Davis Feb 3, 20233 minBusting the myths around freelance copywritingWhen I tell people that I’m a copywriter, I’m often met with a blank expression, or questioned about what a copywriter is. Other people...