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Sarah Davis
May 43 min read
Ideal client or ideal clients - how specific do we need to be about our target audience?
In my experience, small business owners tend to hang out in 3 different camps, regarding the ideal client debate: Camp 1 - the people who...
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Sarah Davis
Apr 283 min read
Does your personality come through in your website copy? Why sharing your story with your potential clients matters.
Client: "I felt empowered to write as 'me' rather than the former chartered engineer used to writing factual (dare I say 'boring') reports"
23 views0 comments
Sarah Davis
Apr 135 min read
How to create and grow an engaged Facebook community
Although a Facebook group can be a huge asset to small business owners, it requires time, energy, a clear purpose and a lot of motivation.
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Sarah Davis
Jan 313 min read
What's the difference between a copywriter, a copy-coach and a copy editor and how can they help you with marketing your small business?
As a copywriter, I come across many small business owners whose copy just isn’t working for them. They may not be ready to hire a...
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Sarah Davis
Feb 14, 20233 min read
Why is it that we sometimes struggle to write our own copy?
Why, as small business owners, we may struggle to write our own copy and how talking about ourselves can be key in getting new clients.
24 views0 comments
Sarah Davis
Feb 3, 20233 min read
Busting the myths around freelance copywriting
When I tell people that I’m a copywriter, I’m often met with a blank expression, or questioned about what a copywriter is. Other people...
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Sarah Davis
Dec 30, 20223 min read
How will having a blog help my business?
As a business owner, you've probably been told repeatedly, that having a blog will be good for your business. This is good advice, as a...
32 views0 comments
Sarah Davis
Jun 6, 20224 min read
Collaboration over competition - how to network successfully, in a way that aligns with your values
How to find the right networking group for you
89 views0 comments
Sarah Davis
Jul 13, 20216 min read
How to get FREE visibility in business
- using social media to attract clients · Do you have a small budget, or no budget, but you are keen to expand? · Are you afraid of...
447 views0 comments
Sarah Davis
Jan 26, 20214 min read
Who hires a copywriter?
A skilled copywriter has great communication skills, marketing knowledge & the ability to write strong, accurate and professional copy.
173 views0 comments
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